YouTube has been the new frontier for a long time. This rough and tumble corner of the internet attracts nearly 1.2 billion monthly users, including 95% of Gen Z and Millennials online. With that kind of audience, it’s clear why so many brands are breaking into video marketing.
A strong youTube channel and video marketing strategy can help get your brand in front of people, grow brand loyalty, and convert casual browsers into long-time customers. It’s a bit like setting up a watering hole in the Wild West and attracting patrons.
However, you’re not the only company with this idea. There are over 800 million videos on youTube, and that number is growing by the day. It’s a challenge for your content to stand out, especially if you’re a smaller business that is just starting on its video marketing journey. That’s where an SEO agency comes into play.
What is an SEO Agency?
An SEO agency is a company that specializes in optimizing your content so that it is seen by the right people on the right platforms.
A YouTube SEO agency in particular can help you make sure your content is seen by the right people to get as many new and returning customers as possible. This is done through an understanding of what gets people engaged, as well as full comprehension of the YouTube algorithm.
There’s so much to consider when you’re starting out with video content, and when you have to train and experiment with an all-new team, it can be a lengthy and expensive process. This doesn’t need to be the case. Our team at Raffiti have spent years getting to know what works, and we can pass that information on to you and your channel.
Why Video Marketing?
Videos are powerful. They are memorable, great for passing information along, and easy for the right audience to get sucked into. They can serve as an introduction for potential customers, and give them a taste of your brand’s personality. Videos also have the potential to go viral, which can bring a huge amount of traffic to your page.
While other forms of marketing have a high turnover rate, videos are built to last. They can be seen over and over again, and they can be shared from user to user. This is a great way to get your message out there, build brand awareness, and create a community around your company.
With an optimized video strategy, you’ll get your content in front of the right people and get easy engagement.
Other benefits of a strong video marketing campaign include:
- Young User Engagement – Many marketers struggle to engage with Gen Z and Millennials, but YouTube reaches more 18-49 year olds a week than every cable TV network around.
- Improved Conversion Rates – Videos on landing pages can increase conversion rates by up to 80%.
- Increased Brand Awareness – Watching a video crafts an emotional connection with your audience, and make your brand more memorable.
- Higher Search Rankings – Google and other search engines prioritize websites with videos, which means you’ll get more visibility when people are searching for related terms.
- Interest in Products – 85% of Millennials have admitted to being influenced to make a purchase after watching a video.
With this kind of ROI, it’s clear why so many brands are saddling up and riding into YouTube marketing. Working with an SEO agency can help your content stand out and reap even more benefits.
Types of Video Marketing
With millions of videos on YouTube, it should come as no surprise that there are as many types of video marketing as there are businesses using it. Which works best for your team depends upon who your target audience is and what you hope to impart to them.
When choosing a YouTube SEO agency to help your team develop content, make sure you pick one that has experience with and understands all the different types.
Brand Videos
If you’re hoping to communicate your company’s mission, values, and “personality” then a brand video is perfect. These bite-sized, eye-catching pieces of content help establish your company’s identity, keeping you at the forefront of people’s minds throughout the day.
Your brand video needs to be as unique as your brand is. Try to incorporate snappy visuals, storytelling, and a specific call to action. It will likely be your audience’s first interaction with your brand, so make the most of it.
Event Videos
An event video is a fantastic way to keep your brand top of mind. It’s an opportunity to showcase your brand’s culture, community, and presence in the industry. This is also a great way to get more mileage out of any big fundraisers, conferences, or other events your team organizes.
The key to success is to include a variety of shots, angles, and perspectives to show off the event’s festivities. If you’re working with a professional video production company, you can also add special effects and visual effects to really make your event video stand out and capture the energy that would have been inherent during the actual event.
Educational Videos
Nobody likes to be sold to. But, if you can provide value to your audience, you’re more likely to make a sale. Educational videos are an effective way to provide information to your customer base. These videos are helpful for both customers and businesses alike, as they not only provide valuable information but also demonstrate your company’s expertise in the field.
You may even be able to drum up backlinks and other organic traffic if you present your information in a clear enough fashion. The best educational videos are informative and engaging, so try to keep the video under 10 minutes and focus on a specific topic.
Demo Videos
If you’re launching a new product or service, demo videos are a great way to showcase your product’s features and benefits. Additionally, demo videos can be used to explain complex processes or procedures within your company.
This kind of content is a great way to start conversations with potential customers and give them a better feel for the product than a simple description. Make sure your demo video is concise and clear, and lets people know exactly what problem your product will solve.
Live Streams
Livestreams and videos can be used to engage your audience in a more direct way than other forms of content. You can use these videos to answer questions, highlight industry leaders, and give customers a behind-the-scenes look.
This type of content can be especially effective for more technical companies, such as software companies, as it allows customers to get an in-depth look at the product and get to know the team behind it.
The Importance of Optimization
The key to successful video marketing is optimization. It’s not enough to just post a video and expect it to do well. You need to optimize your video for the highest chances of success.
This requires an understanding of keywords and tags, creating a catchy title and description, and using visuals like thumbnails and annotations to draw attention to the video. It’s a lot to keep track of, but ultimately this is more important than creating beautiful or energetic content.
A mediocre video will have lots of engagement if it gets in front of the right people and actively solves a problem they are facing. If you’ve ever done a quick Google search for a how-to on an obscure topic, you’ll know this is true.
Your content shouldn’t be mediocre, but optimization to find your ideal audience can cover a multitude of sins.
An Optimized Plan of Action
There are several ways that you and your team can optimize your video content. Let’s look at just a few.
Include Keywords
If you know much about SEO, you know the importance of keywords. Optimizing your videos for SEO is the same. Make sure you have your keyword within your video file, the video’s title, and the description.
This ensures that your video is seen by the right people, and even comes up on a search engine when they’re searching for something similar.
Use a Fun, Unique Thumbnail
The thumbnail is the first thing people see when they’re scrolling through YouTube. You want to make sure that the first impression your video gives is the best it can be. That starts with using a fun and unique thumbnail that will capture people’s attention.
Engage With Your Audience
Engaging with your audience is a great way to increase your visibility and your content’s reach. Make sure you respond to comments and ask questions to your viewers.
Not only will this bring more traffic to your video, but it will also keep your viewers engaged and interested in your content and brand.
Create Playlists
Playlists are a great way to keep viewers watching your videos. You can group related videos together so that they’re easy to find. This will also help you build up a following, as people will be more likely to keep watching a series of videos if they’re together.
If you’ve done your research and know what kind of content your target audience is already engaging with on a regular basis, you can include some of those videos in your playlists to drive people to your page.
How Can a YouTube Agency Help?
A YouTube SEO agency like Raffiti will help you tailor your videos to fit what the algorithm is looking for. This includes making sure your videos are relevant, have high-quality content, and have the right keywords and tags. We can craft an ideal thumbnail and description for each video, like finding the perfect decorations for your Wild West saloon.
We’ll also help you leverage other platforms, such as Google and Facebook, to get your videos seen by the right people. In coming up with a plan to increase your reach and engagement, you’ll build a loyal following in no time.
Whether you’re just starting out or you’ve been in the industry for a while, Raffiti can help you get the most out of your video content. With their help, you can build up your brand visibility and reach more people with your message.
