As the most popular video platform, YouTube is a gold mine of opportunity for content creators and marketers.
But while creating and posting videos on the platform is simple, most marketers and creators don’t know all the various ways to optimize your content channel to reap the maximum benefits you can. This is why we created Raffiti Media, a full-service YouTube Management service.
So, let’s discuss the value of an end screen maker and why you want to include them.
A YouTube end screen maker – It is a great tool to maximize the growth opportunities of your brand’s reach, which will separate your channel from competitors.
And the one aspect that content producers often overlook but should focus their attention on to get the most from their videos is to enhance viewer experience by utilizing a YouTube end screen maker.
So, whether you’re an experienced content producer or starting out and are looking for ways to increase engagement and grow your audience, using an end screen for your YouTube videos is a great idea.
In this article, we will discuss one feature to implement in particular: the YouTube end screen maker in your videos and why it’s such a great tool.
But before we dive too deeply into why you need a YouTube end screen maker, let’s take a quick look at what an end screen is and what the benefits of utilizing this feature are.
What is a Youtube End Screen?
YouTube offers creators a way to encourage viewers to take action, whether it’s to subscribe to a channel, visit other related content, make a purchase, or even leave YouTube for an exterior website or blog.
An end screen, also known as a video outro, is a YouTube tool placed after your content to direct viewers to take a desired action after finishing the video.
Using these end-screen tools will create more attractive endings to your content that help drive more traffic, improve conversions, and increase watch times.
On your end screens, you can place links to playlists, showcase other videos on your channel, feature links to external websites, CTAs to subscribe, and more, making end screens a great way to get your audience to act.
Typically, these end screens appear on the final screen and last 5-10 seconds to promote something you want your audience to explore.
Having an end screen can also increase viewer retention and engagement, which are essential criteria for the YouTube algorithm to determine how relevant a video may be to users.
So now that you have an idea of an end screen, the question remains: do you need a YouTube end screen maker?
Benefits Of Using A YouTube End Screen Maker
One of the most essential things a YouTube creator needs is an audience, and to stand out from other producers on the platform, one must utilize all the tools that YouTube provides, and using a YouTube end screen maker is one of the least utilized.
A primary benefit of using an end screen maker is that it allows you to promote your other videos on your channel or playlist after what a viewer just consumed.
The strategic placement of links in your videos can increase viewer retention and encourage users to continue watching and consuming your other content, directly impacting how the YouTube algorithm ranks your content.
Another benefit of using an end screen is that if you have a smaller budget or limited tech skills, you can use this tool to create professional-looking buttons and links to help drive your viewers to action.
And using the YouTube end screen maker will also save you time by using pre-made templates and other buttons that you can apply to your video with just a few clicks.
What’s more, a YouTube end screen maker will allow you to promote your brand in other ways.
For example, if you have a video that you place a link to your product landing page, once viewers finish with your video, you’re giving them a way to get to your products. By having a strategic link after your content, you can help direct viewers to take the next step, whether it’s to watch another video, buy a product, or go to an external website.
Using this feature can become a crucial step to drive traffic to your landing page or increase viewer subscriptions if you have a way for them to take action quickly.
By utilizing the end screen, you can promote subscriptions to grow your audience better, building a loyal fan base.
Another benefit is that by offering users a straightforward way to take action through the use of end screens, you’ll reduce the chances that they drop off from your content and channel as the video ends, ultimately increasing your viewer engagement and retention rates.
By incorporating a YouTube end screen maker, you’ll allow your channel to grow through better engagement that can drive more subscriptions, improve watch times, and improve viewer retention, which will help you achieve long-term growth and success on the YouTube platform.
If you’re looking for more tips and tricks, at Raffiti Media, we offer a full range of YouTube channel management services, including creating optimized videos so that you can focus on other essential aspects of growing your brand.
Having a dedicated, experienced team to handle all your content creation and help optimize your content will give your YouTube channel the best foundation to succeed and meet your outcome objectives.
If you’re interested in all that Raffiti Media can offer your channel, contact us today and get your FREE one-on-one consultation!
